Michael Kors to Open Largest Flagship Store in Asia at Beijing Huamao

March 10, 2014

NEW YORK March 10, 2014 – Michael Kors is pleased to announce the opening of its first luxury flagship store in Beijing at the end of 2014. The flagship will be the largest of the brand’s stores in Asia and will feature the new innovative design concept that recently debuted in Shanghai.

The store, located in the Huamao shopping district, will measure nearly 9,000 square feet, and will be adjacent to many of Beijing’s major luxury flagship stores. The store will showcase numerous new design elements introduced in Shanghai, starting with a shimmering, three-story exterior that was inspired by Michael Kors’ signature use of metallics and texture. The façade, designed by Michael Kors’ in-house design team in collaboration with renowned NY-based architectural firm KPF, will consist of luminous screens made of unique, light-reflective facets set within a grid of internally lit recesses.

“Opening a flagship in a beautiful and energetic city like Beijing is such an incredible step for the brand and I couldn’t be more excited,” says Michael Kors. “Chinese women are some of the most well-traveled and stylish in the world and we want this iconic store to offer them a glamorous and sophisticated shopping experience.”

The store will carry all of the Michael Kors lines, showcasing the brand’s fashion runway collection as well as its vast array of beautifully-detailed accessories. The luxury flagship will also debut the Michael Kors men’s collection in Asia. The men’s wear collection, set on two floors, will be accessible via its own entrance, lending the space an air of exclusivity.

“Our new luxury flagship at Beijing Huamao will be the largest Michael Kors store in Asia and follows the exciting opening of our first Asia flagship store in Shanghai,” says John Idol, CEO of Michael Kors. “These consecutive store openings demonstrate the significance of Asia to our overall growth as a company. Beijing Huamao is the perfect location to further expand upon our signature approach to the shopping experience and dynamic new store design. Our Asian customers are quickly discovering the jet set lifestyle of the Michael Kors brand and our flagship stores give them the greatest opportunity to experience it.”

ABOUT MICHAEL KORS

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

FOR MORE INFORMATION

Angie Ray
PR & Communications Associate Manager
Michael Kors
T: +86 21 6032 7500
E: Angie.Ray@michaelkors.com

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