Michael Kors Debuts New Store Façade Concept in Shanghai Flagship at Jing’an Kerry Centre

January 26, 2014

NEW YORK January 26, 2014 – Michael Kors is pleased to announce the opening of its first flagship store in China, at Jing’An Kerry Centre in Shanghai. The flagship is the largest of the brand’s stores in China and features a completely new store facade design concept.

“I’m thrilled to be opening a flagship in Shanghai,” says Michael Kors. “It’s an incredible store for an incredible city. We wanted to design something that is sophisticated, glamorous, and modern—a fabulous shopping environment for the stylish, fashion-forward Chinese customer. I can’t wait to welcome our customers—new and devoted—to this incredible space in a city that has long defined cosmopolitan chic.”

The shop, which measures nearly 6,000 square feet, showcases numerous new design elements, starting with a shimmering, two-story exterior facade that was inspired by Michael Kors’ signature use of metallics and texture. The facade, designed by Michael Kors’s in-house design team in collaboration with renowned NY-based architectural firm KPF, consists of luminous screens made of unique, light-reflective facets set within a grid of internally lit recesses. An inventive mathematical system of variable parts was devised so that the 45 unique panels could be assembled on site. The effect is elegant and kinetic, evoking the light-catching allure of a sequined gown. The store’s main entrances, on two levels within the Jing’An Kerry Centre mall, are equally compelling, with an enormous video screen featuring fashion presentations and events, including live feeds.

The interior of the store was conceived and appointed to reflect the signature jet set glamour of the Michael Kors brand. A 30-foot-high mirrored wall, etched with the MK jacquard pattern, frames a giant video screen. Polished stainless steel fixtures, white marble flooring, Macassar wood and zebra-skin accents create a luxurious and inviting atmosphere.

The ground floor features an exciting first for the brand: a sleek women’s shoe salon carrying both Michael Kors Collection and MICHAEL Michael Kors shoes. Handbags from both labels are showcased in a variety of dramatic display modes throughout the store, while dynamically curated displays of accessories, watches, jewelry and eyewear engage the shopper and underline the brand’s jet set lifestyle philosophy. Upstairs, a more luxurious and private experience unfolds in two side-by-side women’s ready-to-wear shops, one for Michael Kors Collection and the other for MICHAEL Michael Kors. Here shoppers can browse, try on clothes and consult with the store’s personal stylists in an atmosphere of calm and complete indulgence.

“Our new flagship at Jing’An Kerry Centre is not only the largest Michael Kors store in China but it also features an innovative, dynamic façade design that highlights the significance of this store,” says John Idol, CEO of Michael Kors. “The cutting edge nature of Shanghai retail and architecture, as well as the importance of China to our overall growth strategy, made the Jing’An Kerry Centre an ideal location to expand upon our signature approach to the shopping experience, which we consider crucial to the brand’s identity. I’m looking forward to welcoming our customers to this extraordinary new store.”

ABOUT MICHAEL KORS

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to- wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

FOR MORE INFORMATION

Angie Ray Associate Manager – Greater China Michael Kors T: +86.21.6032.7500 E: Angie.Ray@michaelkors.cn

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