Michael Kors Brings the Jet Set Experience to Shanghai

May 8, 2014

NEW YORK May 8, 2014 — On Friday, May 9, Michael Kors will present The Michael Kors Jet Set Experience , an exclusive event in celebration of the opening of the brand’s first China flagship store at the Jing’An Kerry Centre in Shanghai.

The Michael Kors Jet Set Experience is an expansive, 360-degree event that immerses the audience in music, moving images and emotion. Set in a private 30,000-square-foot jet hangar at Hongqiao Airport, the spectacular event will convey the essence of the international jet set lifestyle that is the DNA of the Michael Kors brand.

Michael Kors has partnered with Bureau Betak, the special events and fashion show production company, and 3-Legged Dog Art and Technology Group to create this special event. 3-Legged Dog is incorporating the innovative high-definition video projection system Musion Eyeliner™ to bring dramatic filmic effects and spectacular free-form holographic moving images to a live set. The large-scale theatrical projections and life-like illusions will transport the audience to three different locations within the film—each destination a perennial Michael Kors favorite. The interplay of pioneering technology, artistry and vision will translate into a mesmerizing experience for the 1,000 V.I.P. guests at the event. The projection screens will form one of the largest projection areas ever built, with a total area of more than 15,000 square feet and a main screen that is 44 feet high and 321 feet wide.

The Michael Kors Jet Set Experience will include a never-before-seen runway show featuring a signature Michael Kors Jet Set Collection that illustrates the sophistication and global appeal of Michael Kors' design philosophy. The event will culminate in a glamorous fete with music by New York-based DJ collective The Misshapes.

Fans of the brand from around the world can follow the event live at www.destinationkors.com/jetset, WeChat and global platforms following #MKShanghai starting at 9 AM EDT on Friday, May 9. The microsite, www.destinationkors.com/jetset, will pull in a live-feed of the event, showcasing social and digital content from the Shanghai hangar and sharing it with the world.

During The Michael Kors Jet Set Experience, Michael Kors will deploy the first-ever live-feed app on WeChat. It will function as an interactive newsfeed, providing live images, including from the iPad photobooths set up on site, directly to user’s WeChat feeds. Additionally, on Monday following the event, Michael Kors will release MK360, a native (iOS & Android) mobile app, downloadable at www.destinationkors.com/jetset, allowing fans everywhere to experience the Michael Kors Jet Set Experience via an interactive 360-degree video of the event on their phones.

“This is the largest fashion event the company has ever undertaken and our major launch of the Michael Kors brand in the Greater China market,” says John D. Idol, Chief Executive Officer. “Our customer is international, so we are embarking upon an exceptional experience that is global in scope.”

For more information, please visit the following :

Destination Kors: http://www.destinationkors.com/

Michael Kors on Facebook: http://www.facebook.com/michaelkors

@MichaelKors on Twitter: http://www.twitter.com/michaelkors

@MichaelKors on Instagram: http://www.instagram.com/michaelkors

Michael Kors on Pinterest: http://www.pinterest.com/michaelkors

Michael Kors on Weibo: http://www.weibo.com/michaelkors

Join the conversation: #MKShanghai #MichaelKors

About Michael Kors :

Michael Kors is a world-renowned, award winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors Collection and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

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This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

FOR MORE INFORMATION :

Angie Ray Associate Manager – Greater China Michael Kors T: +86.21.6032.7500 E: Angie.Ray@michaelkors.cn

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